Industries and Areas of Interest

Nonprofits & Associations

Working for good and doing good work, it’s our mission and your mandate. BrandPlanet has worked with leading area nonprofits and associations including Cornerstones, United Community, ACT for Alexandria, Plumbing, Heating and Cooling Contractors Association, Apple Federal Credit Union, The Center for Alexandria’s Children, the YMCA, Chantilly Youth Association, and many more. We know time is money and we can save you both, while you deliver on your brand promise and we deliver on your brand.

Small Business &
Start Ups

Small businesses dream big. We get it. But dreams stay dreams until they become goals reached. We can help you realize your dream by helping you build a unique and ownable brand based your real human input and our real human output. Unless your target audience is a bunch of bots, let’s get human so you can stand out from the crowd. People, not prompts, turn profits.

Hospitality

Welcome in. The hospitality industry can be brutal, but when you’re chasing your passion, you feel like nothing can stop you. Late nights. Check. Long days. Check. Hard work. Yep. Big risks can mean big rewards, but mitigating those risks can mean sleeping a little better at night. BrandPlanet has the experience and the love for the industry that can help you serve your customers — and your business, well. Cheers to that.

Government

Over the years, we’ve gladly taken orders from the United States Armed Services and area defense and government contractors who work tirelessly to support our nation. BrandPlanet offers strategic communications planning that aligns with your mission and goals.

Consulting

We’re the agency other agencies call! We love to partner, pinch hit, lend a hand, help out, seamlessly integrate with or lead creative teams. Sometimes an outside perspective is just what you need to jumpstart your next great campaign. We live to brainstorm so your every hit is a home run.

Arts & Culture

Arts and culture organizations are a vital part of the tapestry of the DC metro area, weaving a colorful and dynamic story of who we are, what we value and how we celebrate life. As creatives, we see you. And we want everyone else, to as well. If you need help amplifying your voice, project or mission, we’re here to help you get the word, art and music out.

Clients

Relentless Curiosity

We partner with organizations of every size, across every sector, on a vast array of projects. We chase ideas because we’re wired that way, but we deliver them with you in mind. Here at BrandPlanet, we shoot for a 360-degree perspective, so you can see the full potential of your brand from every angle. From “Every Drop Counts” in Africa to starting presidential initiatives in Central Asia. From the jumbotron in Times Square to national and international TV spots. From outfitting a small but growing fire and security down to the last T-shirt, truck and pen to shaping the identities of local nonprofits that serve our community. From naming shopping centers, companies and product suites to writing taglines, ads, and even jingles, our clients call us to create more. More business. More opportunity. More success. Which means more results for you.

Work

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DEW was in need of an updated, modern logo and a fresh color palette to better reflect this dynamic and forward-thinking organization. Logo development for Dulles Executive Women (DEW) was based on a brand and messaging audit, current brand messaging, as well as discovery questions and interviews with key DEW members.

The chosen logo explores the angles and shapes of the “W”. The parallel lines show action, movement, and working together. The “arrow” element is a subtle nod to Dulles, a “greater than” symbol and references new directions, flight and forward momentum. Other keywords reflected in the logo include: perspective, excellence, soaring, motion, wings and aspiration.

The logo is concise and professional. It can be easily deconstructed and leveraged in terms of the larger visual brand identity. The fresh, modern palette is intentionally vibrant and avoids the typical business blues and reds. As DEW expands and reaches out to new generations, a dynamic look and feel is a must.

The sans serif typography again reflects a modern vibe and is clean and easy to expand upon in the larger identity.

Dulles Executive Women are moving forward. The logo reflects this momentum as we work to fulfill the mission and the promise of the brand.

One of the premier non-profits in the state, United Community partnered with BrandPlanet for their End of Year and Giving Tuesday Campaigns. UC liked the messaging and visual identity so much it has become the foundation for the brand identity going forward. UC exceeded goals for giving, which means more food, more support, and more programs for neighbors in need. This is marketing for good.

The Atom Project
Conceived, developed, wrote and designed this campaign, which was then adopted as a key Presidential Initiative to raise awareness on the world stage and gather support for nuclear non-proliferation and the plight of Semey, Kazakhstan.

Elllanor C. Lawrence Park Friends. This non-profit supports our local park and was founded by BrandPlanet’s Jennifer Grinnell and Amy Swindell and Friends Ellen and Chris McGlone.

Kazakhstan: United for Global Security
Developed, wrote and designed initiative and events in support of Kazkahstan’s bid to become the first Central Asian nation on the U.N. Security Council. (Which they did.) Tactics also included script writing and TV commercial production.

The Fieldhouse
BrandPlanet was engaged by Chantilly Youth Association to develop the brand messaging and the Visual Brand Identity for The Fieldhouse. The Fieldhouse marks a new era for CYA and this project saw BP integrating with the CYA team and leadership to bring the vision for a dynamic and community-focused brand to life. From naming to messaging, logos to interior and exterior signage, we are proud to be a part of this community’s growth and its’ future.

Coast to Coast LLC
Develop, design and produce brands and brand campaigns for nations such as Greece, Kazakhstan, Fiji and Ukraine. Tactics include broadcast television commercials, Presidential Initiatives and events, campaigns, copy and design for such entities as the United Nations and the high level government officials and ministries.

The 9/11 Arts Project (pro bono)
Developed and designed brand and campaign and communications for Smith Farm Center for Healing and the Arts, to observe the 10 year anniversary of 9/11.

BigHeadLacrosse
BrandPlanet conceived and developed the Big Head Lacrosse brand messaging, visual identity, t shirts, banners, events and all collateral materials. BHL donates $1 per shirt sold to Lacrosse for a Cause, and event BrandPlanet helped develop five years ago. To date Lacrosse for a Cause has raised more than $100,000 for veterans, and for children battling cancer.

Broadcast & Video

NBC 4: Doug and Dan

Produced by our partners at Braun Film and Video, we conceived and wrote a series of Olympic promo spots for NBC 4. These spots had to sound like Doug and Dan—our well-known and beloved broadcasters in the DC market.