Our Work
We enjoy working with an enormous variety of companies and organizations on a vast array of projects. Yes, this feeds our relentless curiosity and satisfies our intellectual thirst for knowledge, but the benefit is really to each and every one of our clients. Here at Brand Planet, we shoot for a 360-degree perspective so you get a complete picture of everything your brand can do for you.
From making sure “Every Drop Counts” in Africa to starting presidential initiatives in Central Asia; from the jumbotron in Times Square to national and international TV spots on (and sometimes for) the major networks; from branding and then designing every t-shirt, sign, truck, hat, pen and uniform for a small, but growing, fire and security company to helping build brand identities for local (but large!) non-profits that shape and serve our community; from naming shopping centers, companies and product suites to writing taglines, ads, and even jingles, our clients call us to create more. More business, more opportunity, more success.
The Work
Recent Project Highlights
DEW was in need of an updated, modern logo and a fresh color palette to better reflect this dynamic and forward-thinking organization. Logo development for Dulles Executive Women (DEW) was based on a brand and messaging audit, current brand messaging, as well as discovery questions and interviews with key DEW members.
The chosen logo explores the angles and shapes of the “W”. The parallel lines show action, movement, and working together. The “arrow” element is a subtle nod to Dulles, a “greater than” symbol and references new directions, flight and forward momentum. Other keywords reflected in the logo include: perspective, excellence, soaring, motion, wings and aspiration.
The logo is concise and professional. It can be easily deconstructed and leveraged in terms of the larger visual brand identity. The fresh, modern palette is intentionally vibrant and avoids the typical business blues and reds. As DEW expands and reaches out to new generations, a dynamic look and feel is a must.
The sans serif typography again reflects a modern vibe and is clean and easy to expand upon in the larger identity.
Dulles Executive Women are moving forward. The logo reflects this momentum as we work to fulfill the mission and the promise of the brand.
One of the premier non-profits in the state, United Community partnered with BrandPlanet for their End of Year and Giving Tuesday Campaigns. UC liked the messaging and visual identity so much it has become the foundation for the brand identity going forward. UC exceeded goals for giving, which means more food, more support, and more programs for neighbors in need. This is marketing for good.
BrandPlanet is thrilled to be working with the team at Jack’s Ranch, a new restaurant concept riding into Tysons in 2021. Watch as this incredible brand comes to life.
The Atom Project
Conceived, developed, wrote and designed this Presidential Initiative to raise awareness and gather support for nuclear non-proliferation and the plight of Semey, Kazakhstan. Tactics also included script writing and TV commercial production.
Elllanor C. Lawrence Park Friends. This non-profit supports our local park and was founded by BrandPlanet’s Jennifer Grinnell and Amy Swindell and Friends Ellen and Chris McGlone.
Kazakhstan: United for Global Security
Developed, wrote and designed initiative and events in support of Kazkahstan’s bid to become the first Central Asian nation on the U.N. Security Council. (Which they did.) Tactics also included script writing and TV commercial production.
The Fieldhouse
BrandPlanet was engaged by Chantilly Youth Association to develop the brand messaging and the Visual Brand Identity for its recently acquired Fieldhouse. The Fieldhouse marks a new era for CYA and this project saw BP integrating with the CYA team and leadership to bring the vision for a dynamic and community-focused brand to life. From naming to messaging, logos to interior and exterior signage, we are proud to be a part of this community’s growth and its’ future.
Coast to Coast LLC
Develop, design and produce brands and brand campaigns for nations such as Kazakhstan, Fiji and Ukraine. Tactics include broadcast television commercials, Presidential Initiatives and events, campaigns, copy and design for such entities as the United Nations and the high level government officials and ministries.
The 9/11 Arts Project (pro bono)
Developed and designed brand and campaign and communications for Smith Farm Center for Healing and the Arts, to observe the 10 year anniversary of 9/11.
BigHeadLacrosse
BrandPlanet conceived and developed the Big Head Lacrosse brand messaging, visual identity, t shirts, banners, events and all collateral materials. BHL donates $1 per shirt sold to Lacrosse for a Cause, and event BrandPlanet helped develop five years ago. To date Lacrosse for a Cause has raised more than $100,000 for veterans, and for children battling cancer.
Broadcast & Video
NBC 4: Doug and Dan
Produced by our partners at Braun Film and Video, we conceived and wrote a series of Olympic promo spots for NBC 4. These spots had to sound like Doug and Dan—our well-known and beloved broadcasters in the DC market.
